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Pricing Philosophy

Pricing Philosophy

From John Ruskin 1819-1900
Victorian era scientist, poet, environmentalist, and philosopher.

It is unwise to pay too much, but it is even worse to pay too little.

When you pay too much, you lose a little money, that is all.

When you pay too little, you sometimes lose everything because the thing you purchased was incapable of doing what it was bought to do.

The common law of business balance prohibits paying a little and getting a lot.

It cannot be done!

If you deal with the lowest bidder, it is well to add something for the risk you run.

And if you do that, you you will have enough to pay for something better.

There is hardly anything in the world that someone cannot make a little worse and sell a little  cheaper.

 People who consider price alone are this man's lawful prey.

John Ruskin




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